To: Lea, IT Lead · Account A
Hi Lea, I saw you're already using a user management tool. We see that many companies still have manual work left. Our platform automates it. Do you have 30 minutes for a demo?
Free playbook · 23 pages · 4 prompts
Win a customer from your competitor this quarter.
- Prove who really uses the incumbent
- Find the open problem
- Offer a comparison, not a demo ask
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How it works
Five steps. Every one ends in a decision.
- 1Prove usagecw_evidence = strong
- 2Find the open jobcw_signal = manual offboarding
- 3Pick the lanecw_lane = HOLD
- 4Check it as a humancw_approved = yes
- 5Offer a comparisonoffer = process map
The first message
Don't show off research. Be worth a comparison.
Same account, same research. Two very different messages. Fictional example from the playbook.
To: Lea, IT Lead · Account A
Hi Lea, which access rights does your IT still have to remove one by one when someone leaves? Using one offboarding case, I can show you which steps our solution takes over and which stay with you. You'd get a process map for your systems. Would that be useful?
Inside the playbook
Everything you need for your first pilot.
Not a theory deck. A flow you test with five accounts before you scale.
Download the playbookFour copy-paste prompts
A field plan for Enginy
A worksheet for account #1
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Your first competitor win starts with one account.
One competitor. Five accounts. One flow.
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