How Sequra accelerated market expansion and sales efficiency with Enginy

Sequra is a technology-driven payments solution focused on loyalty and repeat purchases. Its mission is to humanize financial services, an area that, for years, has lagged behind in customer experience and flexibility.

As Sequra continued to grow, scaling sales operations while maintaining quality conversations with the right decision-makers became a critical challenge.‍

Client Success Story

 Enginy means scalability and methodology. It completely changes how you work day to day

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Fragmented tools were limiting sales effectiveness

Initially, Sequra operated with a combined team of BDRs and Account Executives, supported by several tools for lead enrichment.

While those tools worked to some extent, they didn’t deliver the level of data quality or effectiveness the team needed. As a result, SDRs and AEs often relied on external sources to complete missing information and move deals forward.

The process was inefficient, inconsistent, and difficult to scale.

We had tools, but they didn’t give us the data we were really looking for or the effectiveness we needed.

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A new way of working powered by AI

Enginy transformed how the team approached lead generation from the ground up.

By using AI-powered contact discovery, Sequra was able to identify and reach profiles that would have been difficult to find using traditional methods.

It changes how you do things day to day. From contact search to prospecting, everything becomes much easier and more intelligent.

This not only simplified the process, but also helped the team better understand and refine their ideal customer profile.

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Tangible results: time saved and faster meetings

Since implementing Enginy, Sequra has seen clear improvements across key sales metrics:

• Significant time savings across BDR and AE workflows

• Higher-quality contact data, leading to better first conversations

• Shorter time from first touch to meeting booked

• Improved understanding of the ICP, driven by better data and targeting

Better contact data means better conversations with better decision-makers and that has a direct impact on ROI.

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Opening and activating new markets

Enginy also played a key role in helping Sequra expand its commercial reach.

While the company already had a presence in some markets, they weren’t being fully exploited. From day one, the quality and depth of data provided by Enginy enabled Sequra to activate those markets more effectively.

Enginy helped us open new markets and fully leverage others we were already in. The impact on ROI has been significant.

More than a tool: a trusted partner

Beyond the platform itself, Sequra highlights the relationship with the Enginy team as one of its biggest strengths.

What we value most is the relationship. It’s very close and collaborative.

For teams considering Enginy, the recommendation is simple.

Try it. What you can expect is a tool that professionalizes parts of the sales process that are usually complex, especially in earlier or less mature stages.

Scaling with Enginy

By adopting Enginy’s framework and methodology, Sequra gained clarity, structure, and efficiency across its sales operations.

Following the framework Enginy provides gives you much more clarity and efficiency. It’s not just a tool, it’s a way of working.

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