How Factorial scaled SDR productivity across 5 markets with Enginy

Factorial is an AI-powered business management platform that helps companies digitize core processes across time management, talent, finance, and IT.

As the company scaled rapidly across Europe, so did the pressure on its commercial teams to generate pipeline efficiently and consistently.

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Client Success Story

Enginy has literally changed the way we prospect.
We’re working smarter, with far less effort and the results speak for themselves.

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Manual prospecting was killing productivity

Before Enginy, lead generation at Factorial was extremely resource-intensive.

For every six or seven SDRs, one full-time person was needed just to feed the pipeline. That person was generating around ten leads per day which wasn’t nearly enough to sustain growth.

As a result, SDRs were forced to prospect on their own however they could, pulling time away from conversations and follow-ups.

On top of that, data quality was a constant problem.

When you call someone, any mistake in the first few seconds of the conversation kills engagement.
And our data quality was failing us.

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From manual effort to a real prospecting engine

The first real turning point came when Factorial replaced manual lead sourcing with a centralized automated system powered by Enginy.

Going from one person generating ten leads a day to having a machine behind the team producing 5,000 leads per per month was insane.

Almost immediately, the team noticed a dramatic improvement in data quality, which translated into better first conversations and higher engagement from the very first touch.

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Tangible results: time saved, higher conversion, massive ROI

Since implementing Enginy, Factorial has seen a measurable improvements:

• 3–4 hours saved per SDR per day through automation

• 180-person sales team across 5 markets benefiting from centralized prospecting

• Conversion rate increased from 4% to 8% on deals touched by Enginy campaigns

• Reply rates jumped from 10% to 45% once Enginy-powered messaging was dialed in

The ROI is already massive just from the time we save. But what really stands out is how much better our conversion rates are when Enginy is involved.

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Unlocking multichannel and new opportunities

Beyond better leads, Enginy allowed Factorial to go further with multichannel outreach and conditional campaigns.

Being able to say "if this prospect does X, then do Y" that’s where the real results come from.

‍This approach enabled the team to engage companies Factorial had never been able to reach before, opening entirely new opportunities without increasing headcount.

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Scaling with Enginy

Factorial’s growth has been aggressive: from a 20-person SDR team to 180 people, scaling market by market.

According to the team, that growth simply wouldn’t have been possible with manual prospecting.

There’s no comparison between how we started and how we operate today. Everything is automated, scalable, and far more intelligent.

If a company is thinking about Enginy, they should ask themselves one thing: do you want to double your sales productivity?

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